If you run a lean organisation, don’t get a custom-coded website. Here’s why:
Multivariate testing., A/B testing, Heatmaps, Usability testing, User experience (UX), Conversion rate optimization (CRO), Call-to-action (CTA) optimization, Landing page optimization, Click-through rate optimisation, Exit pages, User behaviour analysis, Click depth, Site stickiness, Engagement rate, Average visit duration, Session duration, Time on site, User engagement metrics, Bounce rate reduction, Dwell time optimization, Domain authority, Keyword difficulty, Long-tail keywords, Keyword density, Anchor text diversity, Dofollow links, Nofollow links, Guest posting, Link building, Penalties, Duplicate content, Site architecture, Site speed, SEO, E-commerce, Voice search, Image optimization, Video optimization, Blogging, Content marketing, Social media optimization, Google My Business, Sitemaps, Robots.txt, Canonical tags, Knowledge graphs, Featured snippets, Schema markup, Local SEO, Mobile optimization, Rank tracking, Impressions, CTR (Click Through Rate), CPC (Cost Per Click), PPC (Pay Per Click), Paid search, Organic traffic, SERP (Search Engine Results Page), Google Analytics, Google search console, Anchor text, Alt tags, Header tags, Description tags, Title tags, Meta tags, Internal linking, Backlinks, Off-page optimization, On-page optimization, Keyword research Chris Shirley Multivariate testing., A/B testing, Heatmaps, Usability testing, User experience (UX), Conversion rate optimization (CRO), Call-to-action (CTA) optimization, Landing page optimization, Click-through rate optimisation, Exit pages, User behaviour analysis, Click depth, Site stickiness, Engagement rate, Average visit duration, Session duration, Time on site, User engagement metrics, Bounce rate reduction, Dwell time optimization, Domain authority, Keyword difficulty, Long-tail keywords, Keyword density, Anchor text diversity, Dofollow links, Nofollow links, Guest posting, Link building, Penalties, Duplicate content, Site architecture, Site speed, SEO, E-commerce, Voice search, Image optimization, Video optimization, Blogging, Content marketing, Social media optimization, Google My Business, Sitemaps, Robots.txt, Canonical tags, Knowledge graphs, Featured snippets, Schema markup, Local SEO, Mobile optimization, Rank tracking, Impressions, CTR (Click Through Rate), CPC (Cost Per Click), PPC (Pay Per Click), Paid search, Organic traffic, SERP (Search Engine Results Page), Google Analytics, Google search console, Anchor text, Alt tags, Header tags, Description tags, Title tags, Meta tags, Internal linking, Backlinks, Off-page optimization, On-page optimization, Keyword research Chris Shirley

If you run a lean organisation, don’t get a custom-coded website. Here’s why:

When it comes to creating a website, there are many options available to individuals and businesses alike, but two stand out above all others: custom-made websites and online website builders (such as WordPress, Wix, and Squarespace).

Each option has its advantages and disadvantages, and the choice between the two ultimately depends on a variety of factors, such as, budget, technical skills, and desired features – however, one stands head and shoulders above the other when it comes to search engine optimisation (SEO).

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Stop neglecting your website to focus on social media marketing
Meta, Facebook, search queries, lead generator, Chat GPT, copywriting, web development, coding, Instagram, website, YouTube, growth strategy, sales funnel, marketing strategy, SERP, search engine results page, search engine optimisation, Google, advertising, marketing, social media marketing, SEO, Scale-up Chris Shirley Meta, Facebook, search queries, lead generator, Chat GPT, copywriting, web development, coding, Instagram, website, YouTube, growth strategy, sales funnel, marketing strategy, SERP, search engine results page, search engine optimisation, Google, advertising, marketing, social media marketing, SEO, Scale-up Chris Shirley

Stop neglecting your website to focus on social media marketing

A common problem we see in businesses that are starting to grow past the point of being a start-up (referred to as the scale-up phase), is the same marketing tactics that helped them grow from just an idea into an actual business, is using the same growth tactics.

Recently released data suggests global internet users are now numbered at 4.95 billion, compared to the 4.74 billion social media users. Google alone serves more than 40,000 search queries every second on an average day, that’s over 3.5 billion searches per day – something that social media cannot measure up against.

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Traditional marketing is dead. Get over it.
Marketing, SEO, Search Engine Optimisation, Influencer marketing, Content marketing, Advertising, Traditional marketing Chris Shirley Marketing, SEO, Search Engine Optimisation, Influencer marketing, Content marketing, Advertising, Traditional marketing Chris Shirley

Traditional marketing is dead. Get over it.

It’s time for companies to understand that we’re now in the era of content and influencer marketing, so your Pay-Per-Clicks (PPC) spend is almost irrelevant. And if you’re still reluctant to believe digital personalities make money by making content, let us signpost you to some astonishing examples.

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