Client: In the Dead Ground
Project: Logo Design
Branding mental health merchandise properly
In 2021, we were commissioned to revitalise, ‘In The Dead Ground’, a remarkable lifestyle clothing brand that places a strong emphasis on promoting mental health. Their commitment lies in providing high-quality clothing and merchandise while delivering a powerful message. By urging individuals to explore the uncharted territories within their own lives, they aim to raise awareness about potential threats and foster personal growth.
As the brand agency entrusted with reenergising the branding of ‘In The Dead Ground’, our journey was nothing short of exhilarating. We embarked on a mission to amplify their core message and align it with their unwavering commitment to mental health.
We began by delving deep into the brand's essence, understanding their values, and capturing the unique spirit that sets them apart. Drawing inspiration from their veteran-owned status and their emphasis on personal growth, we crafted a revitalised brand identity logomark that evoked strength, resilience, and transformation.
With meticulous attention to detail, we designed a visually striking logo that encapsulated the brand's mission. Each element of the image, from its composition to its shading was carefully selected to convey a sense of empowerment and authenticity. We ensured that the logo seamlessly represented the intertwining concepts of exploration, mental health, and self-discovery.
The journey was a remarkable success, as we witnessed the brand's revitalisation spark conversations, inspire personal transformations, and amplify their impact in the world. It was an honour to collaborate with In The Dead Ground, and we are confident that their reenergised branding will continue to make a profound difference in the lives of many.