Client: Frostware
Project: Logo Design
Bringing video games into the spotlight
When Marc, founder of Frostware games, wanted fresh branding for his growing computer games company in the US, we immediately said yes knowing this would be an incredible project to build something great.
Putting a modern take on this growing sector
As the branding agency commissioned to create Frostware's unique visual identity, we were delighted to take the essence of Frostware's vision and transform it into a stunning representation that captures their essence and sets them apart in the gaming industry!
Recipients of the Epic games (creators of the hugely successful Fortnite video games and the Unreal engine) MegaGrant and black game developer fund, Frostware makes story-driven action adventure with survival elements based on original comics.
Drawing inspiration from their story-driven action adventures with survival elements, we meticulously crafted a combination mark that embodies their spirit that features a katana blade, and shuriken – to help signpost the audience to the genre of games Frostware develops. The mark is a perfect fusion of their innovative gameplay experiences and the original narratives that serve as their foundation, and exudes a sense of excitement, adventure, and a touch of mystery that will immediately captivate gamers around the globe.
The combination mark we designed for Frostware is exactly the right space for this exciting brand. It strikes the perfect balance between modernity and timelessness, showcasing their commitment to creating fresh, unique perspectives without chasing fleeting trends. It is a testament to their dedication to innovation and refusal to recycle old ideas.
Their first title, ‘Coldfortune’, is expected to be released in 2023, and is a phenomenal third-person survival adventure game. The combination mark flawlessly captures the essence of this captivating game, and communicates the moody atmosphere and anticipation of exploration sequences through its clever use of fixed-camera perspectives. As the action intensifies, the mark symbolises the dangerous cinematic hand-to-hand quick-time events (QTE) combat that awaits players.
In essence, we believe our brandmark not only represents the essence of Frostware's brand identity but also serves as a captivating visual representation that will undoubtedly leave a lasting impression on gamers worldwide.
