Client: Dark Trio
Project: Logo design
Putting the ‘epic’ in to ocean rowing
As the branding agency commissioned by Dark Trio to create their branding for the Talisker Whiskey Atlantic Challenge, we approached the task with a deep understanding of the team's aspirations, the gruelling nature of the race, and the charitable cause they were supporting. Our aim was to capture the essence of their journey and create a brand identity that resonated with their mission and spirit. Here's how it went:
Brand Concept:
Drawing inspiration from the relentless determination, mental fortitude, and camaraderie of the Dark Trio team, we developed a brand concept that reflected their pursuit of victory, personal growth, and support for mental health. Our concept revolved around three key elements: strength, resilience, and unity.
Logo Design:
For the Dark Trio logo, we created a powerful emblem that embodied their spirit. The logo featured three interlocking oars forming a cohesive unit, symbolising the team's unity and collective effort. The oars were depicted with bold, dynamic strokes, representing strength and determination. We chose a dark colour palette, incorporating shades of deep blue and charcoal, to evoke the vastness of the ocean and the challenges that awaited the team.
Typography:
To complement the logo, we selected a strong, bold typeface for the team's name, Dark Trio. The typography exuded a sense of endurance and solidity, capturing the physical demands of the race.
Visual Elements:
To communicate the extreme conditions faced by Dark Trio, we incorporated visual elements such as waves, salt crystals, and subtle references to the ocean. These elements were used sparingly throughout various brand collateral, such as stationery, merchandise, and digital assets. They added a sense of texture and depth to the overall branding, reinforcing the team's connection with the sea.
Overall, our collaboration with Dark Trio in creating their branding for the Talisker Whiskey Atlantic Challenge was a resounding success. The final brand identity effectively encapsulated their determination, resilience, and support for mental health. It provided a strong foundation for Dark Trio to connect with their audience, attract sponsors, and rally support for their cause throughout their incredible journey across the Atlantic.
