Client: Veteran Owned UK
Project: Logo Design
Building a brand for a veteran-owned business directory
Scott reached out to us to ask if we would give their logo a fresh look to this one-stop shop for all veteran-owned businesses.
With thousands of businesses signed up on the directory, VOUK is going from strength to strength thanks, in part, to its modern, edgy-cool feel.
Putting veterans’ business skills at the forefront
Creating a compelling logo for the 'Veteran Owned UK' (VOUK) business community was a meticulous and thoughtful process that began with a thorough understanding of the community's values and mission.
We started by conducting in-depth research into the unique characteristics and identity of veteran-owned businesses by studying their history, the values they hold dear, and the sense of camaraderie that defines this community. This research helped us identify key elements that needed to be incorporated into the logo to effectively represent VOUK namely the soldier silhouette to signify the closing of one chapter and the transition into a new one.
In the design phase, we aimed to create a logo that resonated with both veterans and the broader business community. After multiple iterations, we arrived at a logo featuring a different soldiers stood in a scene that was simple to communicate the values yet would look great on merchandise. Overall, the logo embodies the spirit of VOUK — a symbol of resilience, leadership, and commitment to excellence.
