Bringing digital security to the real world

Digital start-up company, Fortifeye, approached us to bring their vision of highly accessible digital security services to small and medium sized businesses.

Putting a modern take on a crucial industry

Our process began by thoroughly understanding Fortifeye's core values, mission, and the message they wish to convey through their branding.

The initial brainstorming involved sketching concepts that symbolise protection, fortification, and digital security. We aimed to create a logo that exudes trust, stability, and modernity while being easily recognisable and versatile across various platforms.

After several iterations and feedback sessions with Fortifeye's team, we narrowed down to a few strong concepts.

One design centred around a shield integrated with tech elements to signify protection in the digital realm. Another concept involved a modernised fortress silhouette combined with encryption symbols, representing both strength and security.

The colour palette leaned towards deep blues, greens, or a combination of cool-toned hues, representing trust, stability, and the digital landscape. The font choice was modern and sleek, ensuring legibility across all mediums.

Upon presenting these concepts, we collaborated closely with Fortifeye's team to fine-tune the chosen direction, making necessary adjustments to ensure the logo resonates perfectly with their brand identity.

Ultimately, the logo for Fortify encapsulates their commitment to providing robust cybersecurity solutions, instilling confidence and reliability in their clientele while standing out in a competitive market.