Multivariate testing.,
A/B testing,
Heatmaps,
Usability testing,
User experience (UX),
Conversion rate optimization (CRO),
Call-to-action (CTA) optimization,
Landing page optimization,
Click-through rate optimisation,
Exit pages,
User behaviour analysis,
Click depth,
Site stickiness,
Engagement rate,
Average visit duration,
Session duration,
Time on site,
User engagement metrics,
Bounce rate reduction,
Dwell time optimization,
Domain authority,
Keyword difficulty,
Long-tail keywords,
Keyword density,
Anchor text diversity,
Dofollow links,
Nofollow links,
Guest posting,
Link building,
Penalties,
Duplicate content,
Site architecture,
Site speed,
SEO,
E-commerce,
Voice search,
Image optimization,
Video optimization,
Blogging,
Content marketing,
Social media optimization,
Google My Business,
Sitemaps,
Robots.txt,
Canonical tags,
Knowledge graphs,
Featured snippets,
Schema markup,
Local SEO,
Mobile optimization,
Rank tracking,
Impressions,
CTR (Click Through Rate),
CPC (Cost Per Click),
PPC (Pay Per Click),
Paid search,
Organic traffic,
SERP (Search Engine Results Page),
Google Analytics,
Google search console,
Anchor text,
Alt tags,
Header tags,
Description tags,
Title tags,
Meta tags,
Internal linking,
Backlinks,
Off-page optimization,
On-page optimization,
Keyword research
Chris Shirley
Multivariate testing.,
A/B testing,
Heatmaps,
Usability testing,
User experience (UX),
Conversion rate optimization (CRO),
Call-to-action (CTA) optimization,
Landing page optimization,
Click-through rate optimisation,
Exit pages,
User behaviour analysis,
Click depth,
Site stickiness,
Engagement rate,
Average visit duration,
Session duration,
Time on site,
User engagement metrics,
Bounce rate reduction,
Dwell time optimization,
Domain authority,
Keyword difficulty,
Long-tail keywords,
Keyword density,
Anchor text diversity,
Dofollow links,
Nofollow links,
Guest posting,
Link building,
Penalties,
Duplicate content,
Site architecture,
Site speed,
SEO,
E-commerce,
Voice search,
Image optimization,
Video optimization,
Blogging,
Content marketing,
Social media optimization,
Google My Business,
Sitemaps,
Robots.txt,
Canonical tags,
Knowledge graphs,
Featured snippets,
Schema markup,
Local SEO,
Mobile optimization,
Rank tracking,
Impressions,
CTR (Click Through Rate),
CPC (Cost Per Click),
PPC (Pay Per Click),
Paid search,
Organic traffic,
SERP (Search Engine Results Page),
Google Analytics,
Google search console,
Anchor text,
Alt tags,
Header tags,
Description tags,
Title tags,
Meta tags,
Internal linking,
Backlinks,
Off-page optimization,
On-page optimization,
Keyword research
Chris Shirley
If you run a lean organisation, don’t get a custom-coded website. Here’s why:
When it comes to creating a website, there are many options available to individuals and businesses alike, but two stand out above all others: custom-made websites and online website builders (such as WordPress, Wix, and Squarespace).
Each option has its advantages and disadvantages, and the choice between the two ultimately depends on a variety of factors, such as, budget, technical skills, and desired features – however, one stands head and shoulders above the other when it comes to search engine optimisation (SEO).