The problems with homogeneous creative teams, and how to solve them.

The problems with homogeneous creative teams, and how to solve them.

Creative groupthink within homogeneous creative teams can really hinder innovative problem-solving - especially in an era that requires marketing teams to bring truly original thinking to stand out.

When internal groups become too entrenched in their collective ideas, introducing outsiders can offer a fresh perspective and spark new ways of thinking, a concept proven in psychology and neuroscience circles.

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