Link your brand’s touchpoints to positive emotions to trigger strong recall
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Link your brand’s touchpoints to positive emotions to trigger strong recall

Believe it or not (this might challenge some notions about decision making!), there’s a surprising link between small, seemingly insignificant experiences, like sipping coffee from a branded mug, and heightened brand awareness. Neuroscience reveals that such connections strengthen "System 1" brain responses, fostering unconscious associations with a brand. This innovative strategy harnesses the power of subconscious cues to leave a lasting mark on consumer behaviour.

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