What is the Von Restorff effect (aka the isolation effect) and how should you incorporate it in to your brand design?
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What is the Von Restorff effect (aka the isolation effect) and how should you incorporate it in to your brand design?

In the world of branding and design, making your product or message stand out is a perpetual challenge.

The Von Restorff Effect, also known as the Isolation Effect, is a psychological principle that can be a game-changer for brands seeking to capture the attention of their audience. This intriguing phenomenon offers insights into human cognition and memory, making it a powerful tool for marketers and designers alike.

But how does it help develop your brand? Here’s our thoughts:

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