Six clichés to avoid when branding a spacetech company
When designing a brand for a space technology company, it's important to avoid clichés that can make your brand appear unoriginal and fail to capture the essence of your innovation and vision.
Here are six clichés to steer clear of when creating a spacetech brand:
Galactic Symbols: While stars, planets, and galaxies may seem like obvious choices for a spacetech brand, they are also among the most overused symbols in the industry. Instead of relying on these clichéd visuals, look for unique and abstract representations of space exploration that better reflect your company's mission and values.
Futuristic Fonts: Fonts that mimic the look of sci-fi movies from the 80s and 90s can make your brand feel dated and clichéd. Avoid using overly stylised or gimmicky fonts and opt for clean, modern typography that conveys professionalism and sophistication.
Spaceships and Rockets: While spaceships and rockets are iconic symbols of space exploration, they are also heavily clichéd in the spacetech industry. Instead of featuring these predictable images in your branding, consider focusing on other aspects of space technology, such as satellites, telescopes, or space habitats, that may be more unique to your company's offerings.
Aliens: Speculation about extraterrestrial life is a common theme in popular culture, but it may not be relevant to your spacetech brand. Avoid using images of aliens or UFOs, as they can detract from your company's credibility and distract from your core message of innovation and exploration.
Blue and Black Colour Palette: While blue and black are often associated with the vastness of space, they are also among the most overused colours in spacetech branding. Instead of defaulting to these clichéd colours, consider incorporating a wider range of hues that reflect the diversity and richness of the cosmos, such as deep purples, vibrant blues, or shimmering golds.
Tech Jargon Overload: While it's important to demonstrate your company's expertise in space technology, bombarding your audience with technical jargon can be overwhelming and off-putting. Focus on communicating your message clearly and concisely, using language that resonates with both experts and non-experts alike.
In conclusion, creating a compelling brand for your spacetech company requires avoiding clichés that can detract from your company's uniqueness and innovation. By steering clear of these common pitfalls and focusing on originality, authenticity, and clear communication, you can create a brand that captures the imagination of your audience and sets your company apart in the competitive spacetech industry.
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